Hasselblad have entered the consumer DSLR market with the new Hassleblad HV. The HV is a full-frame camera that can accommodate Sony A-Mount lenses, indeed, the HV’s body is closely based on the excellent Sony a99.
The Hasselblad HV features a 24.3-megapixel sensor, a semitransparent mirror, and a 2,359k-dot electronic viewfinder.
Hasselblad CEO Ian Rawcliffe — “This camera is aimed squarely at people who don’t just love taking pictures – but love taking them in real style, and the HV doesn’t just look good; it feels good to hold too.”
The HV ships with a Carl Zeiss f/2.8 24-70mm lens for the bargain price of €8,500 (around $11,500). That is pretty expensive for a ‘consumer’ camera, particularly when that camera is essentially a re-skin of the Sony a99, which is available for around half the price.
You can find at more at: hasselblad-hv.com